CafeRacer 74 – Custom Build, Designed to Last.
Inspired by the raw energy of hand-built café racers, CR74 is more than just a fragrance – it’s a tribute to craftsmanship, speed, and the rebellious spirit of the open road. Every design element, from the logo to the packaging, embodies the industrial, vintage aesthetic of the café racer culture.
Logo & Typography
The logo is actually a graphic combination that unites strength and elegance, blending bold, semi-serif lettering with a vintage cursive touch. The contrast reflects the duality of café racers – raw power with an artisan’s precision. In deep black and dark green(similar to British Racing Green), the identity exudes a timeless, custom build, racing spirit and heritage.
Bottle Design
The perfume bottle is a true collector’s piece, crafted for those who appreciate the beauty of the handmade. A solid glass form meets a hand-welded steel cap, each one unique, carrying the marks of the craftsman’s touch—just like a custom-built motorcycle. The rugged imperfections of the welding add an industrial edge, reinforcing the philosophy that perfection lies in the details.
Packaging
Housed in a repurposed tin can, the packaging pays homage to the garage-born origins of café racers. Aged metal, hand-stamped details, and minimalist design create an experience that feels both authentic and rebellious. It’s a nod to the DIY spirit – raw, functional, and built to last.
Website
The website reveals more details about the French-made perfume, information about the creators, the main notes interwoven in the fragrance and lifestyle inspirations, and where to find it. The interface is simple yet powerful, echoing the simplicity of classic motorcycles. Promotional materials follow suit, featuring worn metal textures, retro speedometers and rugged photography that capture the adrenaline of riding.
Beyond fragrance, CR74 extends into apparel, offering rugged essentials for those who live and breathe the café racer lifestyle. Fine leather jackets, worn T-shirts and hand-printed patches carry the same DNA as the perfume – crafted with passion, made for the road.
With every detail carefully considered, CR74 is more than just a fragrance – it’s a statement of freedom, bonding and handcrafted feeling. A scent forged in steel, sweat and petrol, bottled for those who ride.