Colorizing everyday life
Creating a brand identity for Coatings means capturing the variety, precision, and innovation of powder coating technology in a visually striking and cohesive way. The brand must reflect the full spectrum of color possibilities, the expertise behind the process, and the high-performance solutions offered for industrial applications.
The sign
At the core of the identity is the C-shaped sign, symbolizing both the company name and the dynamic nature of powder coating. Designed with circular forms and a geometric typeface, the logomark conveys smooth, even coverage – just like the powder application itself. The vibrant color spectrum integrated into the logo represents the endless variety of coatings available, reinforcing Coatings’ expertise in delivering tailored solutions.
The visual language extends across all brand materials, where a white background acts as a blank canvas, allowing dynamic bursts of color to stand out – echoing the process of powder being applied onto a surface. This concept is carried through stationery, packaging, marketing materials, and digital presence, where gradients, splashes, and fine-textured details illustrate the beauty and precision of the coating process.
The use of high-resolution textures and macro photography of coated surfaces enhances the tactile quality of the brand, giving customers a sense of the material’s durability and finish options.
