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Tesy rebrand

Tesy Logo Contest

The proposed rebranding of the Tesy logo brings a fresh, modern identity to a company known for its expertise in electric and water heaters, heat pumps and innovative heating solutions. The new logo is designed with smooth, rounded letters that convey warmth, comfort and efficiency – key qualities that define the Tesy experience.

Old Logo
New Proposal

The color palette features a dynamic warm gradient, moving from deep red to bright orange, symbolizing warmth, energy and innovation. This gradient effect adds depth and fluidity, emphasizing the warmth and smooth experience. The rounded, aesthetically refined typography improves accessibility, while maintaining a sleek, high-tech feel that is in line with the brand’s modern solutions.

The updated brand identity extends seamlessly across all platforms, from product branding and packaging to digital presence and corporate materials. Whether displayed on appliances, marketing materials or signage, the new logo exudes warmth and reliability, reinforcing Tesy’s commitment to comfort and energy-efficient innovation. This rebranding positions Tesy as a modern, future-ready brand, balancing technological advancements with the essence of warmth in every home.

ClientTesyYear2014AgencyScholz & FriendsRoleCreative & Art Direction