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Toyota

Toyota Land Cruiser Mailing

To celebrate the launch of the new Toyota Land Cruiser, this exclusive mailing notebook is designed as a traveler’s diary, capturing the essence of adventure, resilience, and exploration. Crafted for true Land Cruiser owners—those who see the road less traveled as an invitation—this notebook reflects the spirit of discovery that defines both the vehicle and its drivers.

Design Concept & Aesthetic

The notebook embraces the raw, personal feel of a well-worn travel journal. Its craft paper pages carry a sense of authenticity, filled with handwritten notes, sketches, and sticked photographs documenting past and future adventures. Hand-drawn route maps, topographic lines, and expedition stamps from distant places reinforce the legacy of the Land Cruiser as an unstoppable companion on any terrain.

Elements & Details

Handwritten Notes & Annotations – Scattered throughout, they capture thoughts from travelers, tips for off-road adventures and highlights of incredible journeys.

Attached Photographs & Polaroid-Style Images – Showcasing landscapes, rugged trails, and legendary Land Cruiser moments, these photos feel personally collected, adding depth to the storytelling.

Vintage Travel Stamps & Seals – Inspired by old passports and expedition documents, stamps from different locations symbolize the Land Cruiser’s global journey.

Sketches & Technical Drawings – Rough, hand-drawn illustrations of landscape, off-road gear, and maps give an intimate, explorer’s perspective.

ClientToyotaAgencyNew Moment New IdeasRoleArt Direction