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PES Congress 2025

A summon for progressive people

The Progressive Mobilisation event identity is designed to break away from traditional political visuals and boldly represent a new, energetic era of social and political dialogue in Europe. It positions the event as a modern, inclusive, and forward-looking forum for exchanging progressive ideas, fostering collaboration, and shaping the future of social democracy across the EU.

The Sign

At the heart of the identity is a powerful circular logo – a radiant, sun-like formation symbolizing unity, where diverse individuals join forces in a gesture of solidarity, like fists bumping into each other in mutual support. This emblem captures the essence of teamwork, shared values ​​and a call to stand up for a fairer Europe, regardless of national or political background. It is a visual call to action for collective strength, resilience and purpose.

The visual style is intentionally bold, youthful, and dynamic, using striking color combinations in the red-purple spectrum to create a vibrant and engaging atmosphere. The typography is strong and modern, reinforcing the energy and momentum behind the mobilization.

Progressive mobilization speaks directly to a younger, more diverse audience – many of whom may not yet identify with political parties, but are ready to take a stand for what matters. This identity embodies activism with direction, collaboration with meaning, and transformation with strategy – uniting people around a common goal: a more social, just, and secure future for all.

ClientPESYear2025RoleCreative & Art Direction