SheetMetal Identity

SheetMetal’s distinctive identity meant designing a bold, industrial and high-tech visual system that reflected its experience as a leading metal fabrication provider. The brand had to communicate reliability, precision and care, while maintaining a clean and structured aesthetic.

The logo, built around the letter “S”, formed by two bent metal plates in a cubic shape, embodies strength, durability and precision. Its angular design reinforces the company’s industrial character, reflecting the precise, engineered quality of the products it delivers. The black and light blue color palette strikes a balance between authority and professionalism, conveying trust, efficiency and a modern technological edge.

The typography is modern and technical, with sharp letters with specific corner cutouts in unison with the logo’s stylistic and reinforcing the professional tone of the brand.

Illuminated and cut-out lettering on the signs reinforce the high-tech industrial aesthetic, providing strong visibility in any setting.